New digital technologies have fundamentally reshaped marketing theory. Practices over the last decade have led to a drastic shift in the quality and quantity of the information that we are able to store, access, and analyze.
With this proliferation of data has come an increasing need for many businesses to better understand and react to various consumer patterns, as well as evolve the way they measure, plan, and implement their marketing activity. As such, there’s been a growing demand for skilled marketing analysis that can ensure optimal return on investment for marketing spend and to deliver valuable insights that drive measurable results.
You’ll be welcomed with a personal call and get introduced to your team. We coordinate your phase one schedule and prioritize our first work effort together.
We will discuss the integrated nature of digital marketing and the various digital channels that can be leveraged to optimize your marketing spend. You’ll have the opportunity to learn about the channels of search, display, mobile, and social marketing, and examine how these channels can work together. In doing so, you’ll begin to recognize the significance of the integrated, multi-channel experience as we explore the right media mix for your digital strategy.
We give you experience and insight into certain available digital marketing analytics tools and show you how we implement these tools and interpret campaign performance. Digital marketing analytics tools such as Google Adwords, Facebook Ads, and web analytics tools such as Google Analytics will be configured on your behalf. We will apply these tools with the data sets from your business, and use them to analyze and measure marketing performance.
In this phase, we will have come to understand more about you and how predictive analytics can be used for your digital marketing and how it forms as an integral part of our marketing strategy. We will implement predictive analytics data and statistical algorithms to identify the likelihood of future outcomes based on historical data. We will then go beyond knowledge of what has happened in the past and learn how to provide an assessment of what will happen in the future - an essential step in improving marketing campaigns.
Our aim is to equip you with an understanding of what is involved in creating a predictive model before implementing predictive analytics techniques across digital marketing channels. You’ll learn how we create predictive models, which involves techniques such as regression analysis, basic descriptive statistics
(mean, min/max, standard deviation), and using software such as R. We then implement these predictive analytics techniques across digital marketing channels using your business as a real-world case study and create a predictive model for you on this basis.
This final session offers you an introduction to the exciting future of digital marketing. You’ll learn about the possibilities offered by video and mobile marketing, as well as the applications of artificial intelligence in these and other contexts. Finally, through the use of data and research from your initiative, we will create a holistic digital marketing plan for your business, aimed at optimizing a given marketing campaign.
Copyright © 2020 TNG, LTD
MADE IN AMERICA